Are you serious about starting an indoor cycling studio? We’ve done it. We can help.

Spynergy Studio Curve

Our studio near Boston

10 years ago, in 2005, my sister Alex and I opened Spynergy, the first indoor cycling studio in the Boston area and one of the first in the country.  I was a corporate executive looking for a business I could feel more passion for and my sister was a stay-at-home mom seeking a challenge to put her skills to work.   Today, our studio (recently re-named CycleBar Wellesley) is highly successful and profitable; it has grown every year for 10 years.  We have 50 bikes and run 35-45 classes per week at high occupancy.  Along the way, through a consulting practice, I have also assisted in the startup of over 80 studios in the U.S., Canada, Australia, Asia and Europe.  We know how to create a successful, unique, community-oriented cycling fitness studio.

SPECIAL NOTE:  As of early this year,  we have begun a new chapter.  Spynergy’s cycling studio has changed its name to CycleBar!  We are now offering a turnkey cycling studio franchise.  CycleBar franchisees will get a highly refined cycling studio solution with professional support from top to bottom!  Our formal franchise offering is ready now!

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To Schedule a Call where you can learn full details on the franchise offering  CLICK HERE  to fill out our brief questionnaire.  Someone will be in touch soon.

Here are a few articles you may find interesting….to get you started.

Articles beneath here date back a few years and appear chronologically (most recent first).  You can also navigate to articles of interest by checking the “Categories” listed in the right hand side of this page.

Bill Pryor

bill@spynergyconsulting.com
bill@cyclebar.com
wellesley.cyclebar.com

 

 

 

 

Status Report: CycleBar Franchises…..Off the Charts!

CycleBar, the first indoor cycling studio franchise company was formed in April of 2014.  Principal owners of the new entity are a combination of experienced indCycleBar Logo 1oor cycling studio operators and experienced franchise system developers.  When we crafted our original business plan in mid 2014, we projected a reasonably conservative number of franchise commitments beginning in early 2015.  Boy were we wrong.  Local demand for this concept has blown our expectations out of the water.  As of September 30, 2015:

  • 91 franchisees have committed to 153 locations in 21 states
  • We expect 100+ locations to be open by the end of 2016
  • The first CycleBar franchisee will be open in November of this year
  • New franchisees are committing  at a rate of 5 per week

Franchisees are local owners committed to building community businesses in markets they are familiar with.  The essence of the franchising model is to provide professional branding, marketing, technology and best practices to local ownership.  That frees owners to focus on community building, customer service and creating the best experience for riders.  If you are interested in joining us on this wild ride, let’s schedule a chat.

Spynergy Consulting has operated cycling studios for 10 years and has worked closely with over 80 individual cycling studio startup projects. We have recently formed a new company called CycleBar: the first indoor cycling studio franchise. CycleBar will provide a turnkey cycling studio solution from top to bottom.

Learn More / Get Complete Details
Click Here to fill out our candidate questionnaire and you will receive a call where you will learn full details on startup costs, franchise fees, financial history of existing studios, operations, branding, marketing and more.

The Essence of the CycleBar Instructor Philosophy

What Sets CycleBar instructors Apart?

Katie 3_Spynergy_Portraits_161First and foremost is a personal energy that is genuine, motivating and engaging: an ability to inspire and entertain, while providing an amazing workout. With that energy as a baseline, the further key to CycleStar instructor uniqueness is our commitment to providing a compelling variety of styles and classes.

All CycleStar instructors need great energy and genuine passion, but a proven way to appeal to your community is to hire a diverse instructor team (including men, women, younger people, older people, athletes and non-athletes), with a broad range of musical tastes, styles and personalities.

variety |vəˈrīətē|
noun: the quality or state of being different or diverse,
the absence of uniformity, sameness, or monotony…

Without variety, exercise is typically drudgery. With variety and special energy, exercise becomes much more than a workout; it becomes an experience. A compelling, riveting, addictive, emotionally satisfying, fun experience.

Spynergy Consulting has operated cycling studios for 10 years and has worked closely with over 80 individual cycling studio startup projects. We have recently formed a new company called CycleBar: the first indoor cycling studio franchise. CycleBar will provide a turnkey cycling studio solution from top to bottom.

Learn More / Get Complete Details
Click Here to fill out our candidate questionnaire and you will receive a call where you will learn full details on startup costs, franchise fees, financial history of existing studios, operations, branding, marketing and more.

A Business that Gives Back….Another reason to love a cycling studio franchise

helping%20handThere are a number of features that make the cycling studio model attractive:  it is highly automated,  relatively easy to operate, it’s a fun product and it can be highly profitable when executed well.  It is also a local business that has a unique ability to give back to the community.

A boutique indoor cycling studio is the most local kind of local business.  Because your core client-riders attend classes 3-5 times per week, they are only like to do this if they live nearby.  Long commutes for fitness are just not practical for most.  Since they live nearby, they know each other and they come to know you and your business well.

As you begin to connect with your community, you will come to hear about dozens of organizations and charities that your clients are passionate about.  You will now have a unique opportunity to help those clients by hosting fundraisers, community mixers,  and charity events.   Your studio will have empty studio time, and CycleBar has developed several, easy-to-manage event-planning systems that you can make the studio available to your community.  These kinds of studio events do several important things.

  1. They provide needed funds to good causes important to your area
  2. They raise the profile and visibility of your CycleBar studio
  3. They bring new people into your studio to get the experience 

Hosting community fundraising events is a true WIN-WIN-WIN.  The charity wins because they raise money, the attendees win because they get the unique cb logo sigCycleBar fitness experience, and the studio wins because awareness and exposure is heightened.  Note:  the cost of running these events for you as a business owner is close to zero.

Yes this is a business that makes people fit.  Yes, this is a business that is fun.  Yes, this is a business that is highly automated, and Yes, can be is a highly profitable business.  It is also a business that is uniquely positioned to help the community you are a part of.

Spynergy Consulting has operated cycling studios for 9 years and has worked closely with over 80 individual cycling studio startup projects.  We have recently formed a new company called CycleBar:  the first indoor cycling studio franchise.  CycleBar will provide a turnkey cycling studio solution from top to bottom.

Learn More / Get Complete Details
Click Here
 to fill out our candidate questionnaire and you will receive a call where you will learn full details on startup costs, franchise fees, financial history of existing studios,  operations, branding, marketing and more.

 

7 Reasons to Consider a CycleBar Franchise

If you’ve found this blog, you’ve probably already noticed that there is something highly appealing about the indoor cycling studio model.  Maybe you’ve read the national media coverage of Soul Cycle or FlyWheel*, or maybe you’ve just visited a great cycling studio and had the “experience”.Harry Victory_Spynergy_Portraits_912

We’ve owned a highly successful studio that is having it’s 10-year birthday this year….and we’ve spent the last 14 months building a national infrastructure to create massive differentiation and winning systems in the marketplace.  If you want to bring this amazing model to your city or community, here are some reasons to consider franchising CycleBar.

  1. The CycleBar model is based on proven best practices of an existing studio, with an extremely successful track record.
  2.  You can view an overview of startup costs as well as a detailed financial history and operating history.
  3. CycleBar has pre-negotiated best prices on key equipment and systems  (bikes, sound system, online booking, website, etc)
  4. You instantly inherit a professionally developed website, Smartphone App and brand that is market tested and proven.
  5. CycleBar franchisees will have access to a Grand Opening marketing strategy has been developed and field-tested.
  6. A well-executed indoor cycling studio is a very profitable, high-margin business that is also relatively straightforward to operate. There is no direct sales, no billing, very little staff and 90% of customers transactions are automated through online systems.
  7. The business is fun!  People rave about the unique experience, while at the same time getting fit.  Clients become passionate advocates, and the studio creates a unique, committed community.

*Soul Cycle and FlyWheel do not franchise, CycleBar is the first and only dedicated indoor cycling studio franchise.

Spynergy Consulting has operated cycling studios for 9 years and has worked closely with over 80 individual cycling studio startup projects.  We have recently formed a new company called CycleBar:  the first indoor cycling studio franchise.  CycleBar will provide a turnkey cycling studio solution from top to bottom.;;

Learn More / Get Complete Details
Click Here
 to fill out our candidate questionnaire and you will receive a call where you will learn full details on startup costs, franchise fees, financial history of existing studios,  operations, branding, marketing and more.

Bill Pryor
bill@cyclebar.com

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Cycling Studio Franchise….Ready Now!

Finally….a ‘state of the art ‘ cycling studio franchise so you can smoothly bring this amazing business model to your community.

As you probably know, I have posted extensively on the amazing growth of cycling studios over the past 5 years.  I own and operate my own studios and I have also worked with dozens of entrepreneurs as they faced the challenges of starting a business.  It ain’t easy.  I believe the franchise model, done right, will ease the process of getting a studio going by addressing some of the main challenges startups have to face: .
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  • Creating an awesome experience.  The Big Guys have ‘raised the bar’.  Expectations around the cycling studio experience are high because of the national chains.  We strongly believe in the power of local community studios.  They can thrive if they provide an awesome experience.  There needs to be a crisp strategy here. 
  • Real Estate.  Selecting and securing the right location, both demographically and physically is a significant challenge requiring a special expertise.
  • Marketing and branding.  For many startups, this is a neglected area and it is absolutely critical especially in the early months.  The “if you build it, they will come” marketing strategy simply does not cut it.
  • Instructors.  These are the lifeblood of a cycling studio and there needs to be a clearcut plan for recruiting, training, compensating, and securing the best.
Our plan with CycleBar, is to provide a solution that addresses these critical challenges as well as many others that you will encounter during the building of your cycling studio business.
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Spynergy Consulting has operated cycling studios for 9 years and has worked closely with over 80 individual cycling studio startup projects.  We have recently formed a new company called CycleBar:  the first indoor cycling studio franchise.  CycleBar will provide a turnkey cycling studio solution from top to bottom.
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Learn More / Get Complete Details
Click Here
to fill out our candidate questionnaire and you will receive a call where you will learn full details on startup costs, franchise fees, financial history of existing studios,  operations, branding, marketing and more.
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Visit our studios near Boston (Wellesley)  and  Cincinatti (Hyde Park)
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Bill Pryor 781-254-3677
bill@cyclebar.com

International Cycling Studio Startups are Growing

Over the past several years, a number of international visitors to U.S. studios (or ex-pats living abroad) have considered bringing the idea of a dedicated cycling studio to their homes overseas.   We have worked on business plans and startups in Sydney, Melbourne, Hong Kong, Taiwan, England, Ireland, India, Malaysia, Philippines and elsewhere.  While there are always regional differences, many of the primary elements of the business model are proving to also be attractive in markets outside of North America

  • Pay-per-class (non-membership) fee structure
  • Online scheduling and purchasing
  • Dedicated, high-quality studio with amenities
  • Overhead expense structure
  • Instructor / entertainment driven programming
  • Appeal to high end demographics

Just like in North America, indoor cycling has been around for a number of years in many countries and has proven itself an effective longstanding workout routine.   Also like in North America, cycling classes have historically taken place at large multi-purpose fitness centers.   Around the world there is a movement towards niche or ’boutique’ fitness where studios offer high quality dedicated services.  Not just Spinning® and indoor cycling, but also Barre, Yoga, Pilates,  Rowing and other niche offerings.

These types of businesses seem to tap into a need and a trend toward fitness as a regular part of  a health-conscious lifestyle.  Something that becomes part of a healthy living routine.  Here are a few examples of successful international cycling studio offerings:  TorqCycle Hong Kong, Vicious Cycle Sydney,  Psycle London

Spynergy Consulting has operated cycling studios for 9 years and has worked closely with over 80 individual cycling studio startup projects.  We have recently formed a new company called CycleBar for entrepreneurs in North America.  If you are outside of North America and looking for help with a studio startup….we offer business planning and other specialty consulting.   Feel free to call or email to set up a free phone discussion.

Bill Pryor
781-254-3677
bill@spynergyconsulting.com
CycleBar Logo #1

 

 

Why Franchise? Cycling Studio Franchise

The demand for quality indoor cycling studios is strong and growing and the business model has been proven in a variety of urban, suburban and small town markets around North America.  If you want “in” on this business, one of the options is a cycling studio franchise.  (note: for trademark reasons this cannot be called a Spin® studio franchise*.)

QuestionimagesThere are a number of reasons to consider franchising, but probably the most powerful is a simple one:  To reduce the risk of starting your business.  Any startup business carries inherent risk,  and as an entrepreneur, the goal is to minimize as much risk as possible.  Franchising leverages an existing proven model, and existing operating procedures, thus reducing the risk by deploying known factors.

There are of course other reasons to consider franchising:  Branding expertise, operations support, training, marketing assistance, real estate assistance and more.  I’ve read a number of articles on franchising, one of the most thoughtful and thorough is called  Why choose Franchising?  by Eddy Goldberg.   Here is one excerpt:

….let’s apply common sense: Comparing the payment of: (1) an up-front fee to buy into the support, reputation, and track record of a franchise system with (2) the research, development, and startup costs involved in creating your own, independent business, the odds of survival clearly favor franchisees…..

This article goes on to discuss a number of key issues including  financing, site selection, branding, marketing peer networking, territories and more.  For the new business owner, getting support in each of these areas, is what contributes to the risk-reduction referenced above.

*Note:  For trademark reasons there is no such thing as a Spin® studio franchise.  CycleBar is the first and only indoor cycling studio franchise.  To read more on this trademark issue Click Here.

Spynergy Consulting has operated cycling studios for 9 years and has worked closely with over 80 individual cycling studio startup projects.  We have recently formed a new company called CycleBar:  the first indoor cycling studio franchise.  CycleBar will provide a turnkey cycling studio solution from top to bottom.;;

Learn More / Get Complete Details
Click Here to fill out our candidate questionnaire and you will receive a call where you will learn full details on startup costs, franchise fees, financial history of existing studios,  operations, branding, marketing and more.

Bill Pryor
bill@cyclebar.com
cb logo sig

 

 

 

Spin®, Spinner®, and Spinning® are registered trademarks of Maddog Athletics

Dedicated indoor cycling studios, a market on the rise.

Indoor cycling classes are one of the top group exercises in North America and around the world for good reason.  When they’re done right, these classes are tremendously effective workouts that can thrill and inspire.  Historically, they have been done in large multi-purpose fitness facilities,  the exciting news we have discovered is that independent cycling studios are on the rise!  In the last 2 years,  the business model has come of age.

Late last year, Spynergy Consulting completed a comprehensive review of independent cycling studios (often referred to as Spin® studios) in North America*.  How many indoor cycling studios are there in the US and Canada?  A relatively small amount, but the number is growing.  Our estimate is that there are less than 400 dedicated cycling or SPIN® studios in North America, but over 100 of those have been launched in the last 12 months alone, and dozens more are in the works.  Compare this to yoga where there are between 7,000 and 9,000 studios, and we believe there continues to be huge potential here for the committed entrepreneur.

*For the purposes of this analysis we have defined a “Dedicated Indoor Cycling Studio” as a facility where group cycling classes are the primary activity.   Some of these studios also offer other classes (yoga, zumba, pilates, etc.), but their primary activity is indoor cycling or SPINNING®.   I have not included group cycle-training programs inside retail stores or other facilities.

Here is a summary of key findings about the dedicated cycling studio marketplace  (remember, this data does not include cycling and SPIN® programs being conducted at multi-purpose fitness centers and health clubs).

  • While the number of cycling studios is growing, it is still on a very small base.  Spynergy Consulting estimates there are just under 400 dedicated cycling studios in the US and Canada
  • California has the most studios, followed by New York, New Jersey and Florida (note: yes, these studios can do well in “warm weather” states).
  • Other states with 5 or more studios identified include Massachusetts,  Minnesota, Ontario, Pennsylvania, and Texas
  • Our review indicates 21 states where there is no identifiable, dedicated indoor cycling studio.
  • Significant cities where we could not identify a single studio:   Cleveland, Sacramento,  Jacksonville, Indianapolis, San Jose, Memphis, Hartford.  New Orleans

There are two major national cycling studio chains:  Soul Cycle and FlyWheel.  These are privately held NY-based companies that do not make franchises available.  In January of this year,  the first cycling studio franchise company CycleBar launched with a turnkey indoor cycling studio business franchise.  Note:  CycleBar is a company started by Spynergy that is based on the operating practices of Spynergy studios.

Spynergy Consulting has operated cycling studios for 9 years and has worked closely with over 80 individual cycling studio startup projects.  We have recently formed a new company called CycleBar:  the first indoor cycling studio franchise.  CycleBar will provide a turnkey cycling studio solution from top to bottom.
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Learn More / Get Complete Details
Click Here
 to fill out our candidate questionnaire and you will receive a call where you will learn full details on startup costs, franchise fees, financial history of existing studios,  operations, branding, marketing and more.

Bill Pryor
781-254-3677
bill@cyclebar.com
wellesley.cyclebar.com

CycleBar Logo #1

Spin®, Spinner®, and Spinning® are registered trademarks of Maddog Athletics

6 Reasons a dedicated studio can out-cycle big health clubs

We launched our first studio in 2005 and have had 9 consecutive years of growth in attendance, revenue and profit.   How is that possible when we have a ’boutique’, pay-per class offering, and big health clubs nearby offer cycling classes or Spin® classes as part of their low-cost membership?   A cycling studio, done well, is a classic “niche” business.  The good ones create a unique, effective, entertaining fitness experience that health clubs don’t.  They work for a few reasons:

1) Focussed Mission. A dedicated studio pays attention to the details and focuses on one thing:  the best  classes possible.  Equipment, sound system, decor, amenities, teachers………are the best available.

2) Convenience.  A studio is single purpose, “in and out”, simple, easy to reserve, easy to purchase, easy to participate.

3) Flexible payment / no membership commitment.  In a studio, you can pay-per-class and when you don’t attend….you don’t pay.  People are increasingly turning to “best of breed”  fitness offerings from boutique studios and don’t want to be locked-in to long term memberships.

4) Customer experience. No waiting in lines, no getting “shut out”, no calling the night before to reserve.  You can easily reserve online, show up 2 minutes before the class, and enjoy!  The environment is comfortable, and the classes are not just a workout…they are an experience!

5) Community. A small intimate studio encourages sharing and interaction amongst students if they so desire.  Instructors and students interact to optimize fitness, growth and enjoyment.

6) The little things matter. Quality sound, outstanding teachers, attention to detail, lighting, mirrors, equipment, announcing schedule changes and subs, personal touches, amenities

Spynergy Consulting has operated cycling studios for 9 years and has worked closely with over 80 individual cycling studio startup projects.  We have recently formed a new company called CycleBar:  the first indoor cycling studio franchise.  CycleBar will provide a turnkey cycling studio solution from top to bottom.
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Learn More / Get Complete Details
Click Here
 to fill out our candidate questionnaire and you will receive a call where you will learn full details on startup costs, franchise fees, financial history of existing studios,  operations, branding, marketing and more.

Bill Pryor
781-254-3677
bill@cyclebar.com
wellesley.cyclebar.com

CycleBar Logo #1

 

Opening a cycling studio: The big question

If you talk to your friends or family (or a lender) about the idea of a dedicated cycling studio, something comes up that I call The Big Question.   If you want to start a studio you better learn to answer it crisply, because everyone’s going to ask you, and it strikes at the core of the viability of this business.

“…Why will people pay-per-class for spin classes when they can join a nice big gym and get unlimited Spin® or indoor cycling,  and other cool stuff along with their membership?….”

OK, there are several ways to answer this.  If you want to be a bit fresh, you can answer a question with a question:  Why are there a growing number of highly successful cycling studios around the country that are right near big gyms?  Or Why are there THOUSANDS of successful yoga studios when you can do yoga in almost every big gym?

But actually, you can answer the question by citing several of the specific reasons people like (and will pay) to attend a well-run niche cycling studio:

  • the creation of a powerful and inspirational fitness experience (as opposed to just a workout) is something people love
  • the convenience of an online reservation and purchasing system
  • the ability to get in and out of a class without waiting or stressing
  • the flexibility of “pay-per-class” options and not having to “join”
  • the feeling of intimacy and community in a small studio
  • the attention to quality and detail that a studio provides in every aspect both in and out of the class

These are the things people want and these are the things consumers have demonstrated they will pay for. (Just look at Soul Cycle and FlyWheel”).

Yes, a studio can be more expensive but the reality is that the studio experience is often a much better VALUE.   You can buy coffee at the gas station for 79 cents but people routinely go to coffee shops and pay $3 because the experience and the product are better.  It is no different for a cycling studio.

*Note:  Soul Cycle and FlyWheel do not franchise, there is only 1 cycling studio franchise company in the market, CycleBar.

Spynergy Consulting has operated cycling studios for 9 years and has worked closely with over 80 individual cycling studio startup projects.  We have recently formed a new company called CycleBar:  the first indoor cycling studio franchise.  CycleBar will provide a turnkey cycling studio solution from top to bottom.
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Learn More / Get Complete Details
Click Here
 to fill out our candidate questionnaire and you will receive a call where you will learn full details on startup costs, franchise fees, financial history of existing studios,  operations, branding, marketing and more.

Bill Pryor
781-254-3677
bill@cyclebar.com
wellesley.cyclebar.com

CycleBar Logo #1