Yes, it’s a revolution. In 2005, my sister Alex and I opened the very first ’boutique’ indoor cycling studio on the east coast of the United States. Aside from Yoga, there were virtually zero dedicated fitness studios in our community or in the entire metro Boston area. It took a few years, but that cycling studio became highly successful and was the core model for a cycling studio franchise that has opened over 100 studios. Not only that, but within 5 miles of our location there are now no fewer than 25 boutique fitness studios: Cycling, Barre, Bootcamp, Rowing, Pilates, HIIT, Yoga, Dance, Hybrids…and more.
A 2017 Trend Report Study by the Association of Fitness Studios notes recent explosive growth in fitness studios over the past few years and notes
- Niche classes are a key trend driving growth
- Independent studios are exploding in numbers fitness professionals explore becoming entrepreneurs
- Differentiation and diversification are key
- Technology and metrics are improving and driving growth
- Medical connections and medical benefits are a positive impact
My own observations as a studio owner, franchisor, and long time participant are that boutique fitness studios are having a profound impact on the way people view health, wellness and in fact lifestyle. These places are no longer “gyms” to workout at. Great studios are true communities that provide physical, emotional, mental and even spiritual nourishment. Because of this…..more and more people are participating and the business opportunities are exploding.
Imagine having a fun, profitable business that makes people healthy and happy. Here we explore the business issues around this idea. Read up and let’s connect!