6 Reasons a dedicated studio can out-cycle big health clubs

We launched our first studio in 2005 and have had 11 consecutive years of growth in attendance, revenue and profit.   How is that possible when we have a ’boutique’, pay-per class offering, and big health clubs nearby offer cycling classes or Spin® classes as part of their low-cost membership?   A cycling studio, done well, is a classic “niche” business.  The good ones create a unique, effective, entertaining fitness experience that health clubs don’t.  They work for a few reasons:

1) Focussed Mission. A dedicated studio pays attention to the details and focuses on one thing:  the best  classes possible.  Equipment, sound system, decor, amenities, teachers………are the best available.

2) Convenience.  A studio is single purpose, “in and out”, simple, easy to reserve, easy to purchase, easy to participate.

3) Flexible payment / no membership commitment.  In a studio, you can pay-per-class and when you don’t attend….you don’t pay.  People are increasingly turning to “best of breed”  fitness offerings from boutique studios and don’t want to be locked-in to long term memberships.

4) Customer experience. No waiting in lines, no getting “shut out”, no calling the night before to reserve.  You can easily reserve online, show up 2 minutes before the class, and enjoy!  The environment is comfortable, and the classes are not just a workout…they are an experience!

5) Community. A small intimate studio encourages sharing and interaction amongst students if they so desire.  Instructors and students interact to optimize fitness, growth and enjoyment.  Local charity fundraisers and other events are a key part of the studio vibe.

6) The little things matter. Quality sound, outstanding teachers, attention to detail, lighting, mirrors, equipment, announcing schedule changes and subs, personal touches, amenities

Spynergy Consulting has operated cycling studios for 9 years and has worked closely with over 80 individual cycling studio startup projects.  We have recently formed a new company called CycleBar:  the first indoor cycling studio franchise.  CycleBar will provide a turnkey cycling studio solution from top to bottom.
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Bill Pryor
bill@cyclebar.com
wellesley.cyclebar.com

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2 Responses to 6 Reasons a dedicated studio can out-cycle big health clubs

  1. Pingback: Starting your own Indoor Cycling or SPINNING® studio…background reading | Cycling Studio.Org

  2. Pingback: Opening, operating indoor cycling or official Spin® studios...this is our passion, is it yours? - Spynergy ConsultingSpynergy Consulting

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