In 2016, the number of U.S. consumers attending fitness studios increased 15% on a base of 15.9 million (general health clubs declined 3%). That is amazing fitness studio market growth!
Each year IHRSA, a leading industry trade association, publishes its annual “Health Club Consumer Report” tracking a variety of consumer trends in fitness . In the big picture, aggregate fitness participation grew 3.6% in 2016, and has grown by 26% since 2009. But here’s the part that really struck me:
“….Members….belong to multiple facilities across club segments. In 2016, 32.2 million Americans were members of a traditional commercial health club…a decline of 3% from 2015. Another 18.2 million indicated they belonged to a studio, an improvement of 15%….”
3% decline for health clubs but 15% increase for studios.
That is a huge increase in one year on a base of 18 million.
The IHRSA report is very broad and tends to focus more on consumers in traditional health clubs, but in recent years has begun to recognize and discuss niche and boutique fitness in a more direct way. In another post, we list other interesting ‘nuggets’ from this report.