Franchising

Studio Profile: Shred415

The Basics Shred415, franchising since 2017,  was created by experienced Chicago fitness experts Bonnie Micheli and Tracy Roemer.  The Shred415 experience is instructor-led interval training classes that target all fitness levels.  Workouts alternate between cardio work on treadmills and strength training on the floor,  and are designed to increase muscle and burn calories in a…

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Stretch studio: truly unique boutique fitness concept

Every once in a while I come across something in this space where I say “….damn, I wish I’d thought of that….”.  I kind of feel StretchLab is one of those things,  a truly unique boutique studio concept.  Technically, by my own definition, this is not even boutique fitness — because we define boutique fitness…

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Rowing studios recent emergence

When I first started indoor cycling years ago, and commented to a friend about the intensity, he commented “if you think indoor cycling is tough, try rowing — it makes cycling seem cushy”.  Back then every gym had rowing machines, but there were not rowing studios to speak of.  Today it’s different and rowing studios…

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Franchising your fitness studio

If you have an existing studio and you are looking to grow by adding new locations, there are several ways to proceed.  You can fund, open and operate your own additional spots (internal expansion), or you can franchise.  Each growth strategy comes with its own challenges.  There are multiple examples of niche business success stories…

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One guys boutique fitness studio adventure: Chapter 1

If you’re pressed for time, here’s the short version: In 2005, we launched a 25-bike dedicated cycling studio in a suburb of Boston.  It grew steadily for 9 years and in 2014 we joined partners and created a company to franchise our cycling studio concept.  After selling 250+ franchises and opening over 100 studios, the…

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Fitness franchise / Key considerations

If starting a successful fitness studio is your goal, you really have 2 primary options.  You can start one from scratch, or you can buy a fitness franchise.  Which option is best for you?  It Depends.  Consider: Fact #1:  There are countless examples of  profitable fitness franchises run by happy franchisees that are thrilled to be part…

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Where franchisors add value

As outlined in a previous post, there are pluses and minuses to fitness studio franchising — and of course some franchisors execute better than others.  As you consider the franchise option, here are some of the areas where I believe true value can be added. Branding.  Brand, vibe, feeling, whatever you call it — it’s…

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CycleBar: 100+ cycling studios open!

Hard to believe but the small dedicated cycling studio we launched in 2005 is still cranking…..and our new franchise company CycleBar now has  over 100 cycling studios open!  CycleBar riders are enjoying classes today in the following locations (partial list) Boston, Detroit, Indianapolis, Minneapolis, Louisville, Tampa, Sarasota, Miami, Ft. Lauderdale, Cincinnati, Cleveland, Columbus, Charlotte, Raleigh,…

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Spin® studio franchise or Cycling studio franchise

If you would like to open an indoor cycling or Spin® studio franchise now is a great time.  The buzz is great for this boutique fitness model, people love them!  One option is to “go it alone” (there are pluses and minuses to both approaches but this can be a tough road, with lots of…

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Cycling Studio Franchise….Ready Now!

Finally….a ‘state of the art ‘ cycling studio franchise so you can smoothly bring this amazing business model to your community. As you probably know, we have posted extensively on the amazing growth of cycling studios over the past 5 years.  In addition to owning and operating my own studios, I have also worked with…

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