Marketing

CycleGiving is part of the CycleBar DNA

The Wellesley, MA CycleBar cycling studio has been in business for 12 years….and has tried a variety of ways to draw new riders into the studio:  Advertising, direct mail, telemarketing, printed collateral, various signage….and more.  Most with modest results and high expense. Studio Marketing, CycleGiving, Community Building In 2010, we ran one of our first…

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Summer marketing for fitness studios……take a deep breath

Summer Marketing for your boutique fitness studio?  Yikes….take a deep breath. Whether you operate in the colder states of the Northeast, the Midwest and the West, or in the moderate climates of the South or the Far West…….the summer slows down.   Even in places where the summer heat is intolerable for outdoor work outs, the…

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Targeting all types for your cycling or fitness studio

Think studio marketing.  Who’s your target customer?   If your studio is like most…..there is not one correct answer and there are multiple groups that you can attract.   Example:  one way to think about two broad communities that a cycling or fitness studio serves is as Fitness and Training oriented visitors. Fitness riders, usually the vast…

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Vision for your Spin® or Cycling studio…define it.

In each successful cycling studio I have seen or been involved with there is always a crisp Vision for what the customer experience is going to be.  I don’t mean your vision for the size or scale of the business, I mean your gut sense of what your customers are going to respond to, to…

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Marketing your cycling or boutique fitness studio: 3 core planks

Advertising and direct mail used to be primary drivers of new fitness clients.  Yes, you should still do some of this……but we believe there are 3 Core Marketing planks to help  build your business. Marketing Plank #1:  making your business “findable” online is one of the best things you can do to get new customers.   …

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7 current trends in cycling studios and Spinning® studios

In the past 6 years I have worked with over 300 entrepreneurs looking to open cycling and other boutique fitness studios. Many (but not all) made it through the business plan, funding and real estate challenges….and opened their business!   Yahoo!  Fitness entrepreneurs are a special breed, and it’s been great connecting and brainstorming with this…

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6 Reasons a dedicated studio can out-cycle big health clubs

We launched our first studio in 2005 and had 12 consecutive years of growth in attendance, revenue and profit.   How is that possible when we have a ’boutique’, pay-per class offering, and big health clubs nearby offer cycling classes or Spin® classes as part of their low-cost membership?   A cycling studio, done well, is…

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Competing (and thriving) against the Big Guys

Back in the day (3 or 4 years ago), we wrote heavily about all the cool ways you can compete with box gyms…..now many studio-owners are more concerned with Barry’s, Soul Cycle, Orange Theory and FlyWheel. Guess what?  For two of my independent cycling studio owner clients….a FlyWheel has opened up near them early this…

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Cause marketing….Another reason to love a local fitness studio

Cause marketing.  There are a number of features that make the cycling studio model attractive:  it is highly automated,  relatively easy to operate, it’s a fun product and it can be highly profitable when executed well.  It is also a local business that has a unique ability to give back to the community and to…

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Common mistake by startup studios

“…..From the moment you sign your lease, you should think of having two simultaneous construction projects underway:  1) The buildout of your space and 2) The building of a marketing  plan…..” Early on, many studio-starters obsess over space buildout and ignore marketing.  Marketing is not cheap or easy,  but marketing needs to be done —…

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