Category Archives: Studio Websites

Cycling or official Spin® studio website, automating and marketing your business

Posted on November 2, 2010 by Bill| 1 Comment

Spynergy Consulting, in conjunction with our partners at Indoor Cycle Instructor, has developed an integrated website and marketing package that you can easily deploy for your cycling studio.  It is not expensive.

At Spynergy, we have owned and run cycling studios since 2004, we have a great feel for what you need in your website to run an efficient operation.  It is easy to put up a basic “billboard” as an official SPIN® studio website, or a cycling studio website — but it will not grow your business.  Our experience shows you need a few critical things:

  1. A site where new prospects can easily get their most common and pressing questions answered
  2. A site that Google can find.  Fully 30% of our cycling studio’s new customers found us via search last year.  That is huge.  “Findability” is a special skillset we can offer to your web presence.
  3. A site that easily integrates with the best possible reservation and scheduling system to automate your business.
  4. A site that integrates easily with your email marketing program so you can do effective low cost promotions via email
  5. A site that you can self-maintain.  After some basic training you should NOT need to go to a web developer for each change.
  6. A site where you can easily connect and engage with your customers through blogging and social media —- this helps your business but also makes you more “findable” on Google and Bing.

Opening a SPIN® studio, or an indoor cycling studio is hugely rewarding on a number of levels…..By automating your business (through the online tools we can set up for you), you become hugely efficient….and you free yourself up for the more exciting stuff:  interacting personally with customers and making your classes great.

Contact us for a free proposal on building your web presence:  billpryor@comcast.net   781-254-3677

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Posted in Launching a Cycling or official SPIN® studio, Studio Operations, Studio Websites

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Health Club Marketing, Studio Marketing: it’s your Google rank, man….

Posted on July 25, 2010 by Bill| 1 Comment

More and more, marketing activities for health clubs need to center around one over-riding question:  will it make my business for “findable” by Google and the other search engines.  Sound simple?  It is.  Think about your own behavior.  If you all of a sudden decide you are in the market for a service in your area, what are you going to do?  Right after “ask a friend”, comes “start an online search”.  Sure, there are a few people who will still pick up the yellow pages, or look in the local paper —- but do you think the number of those people is growing?  Or dwindling?

When thinking about opening your cycling studio, or other fitness business…..a key concept is the idea of an “online footprint”.  That is the aggregate amount of content  that gives your business a presence on the web.  It includes not just your website (or websites), but any blogging or commenting you are doing, your Facebook page, Tweeting, Videos and all social media marketing you are doing to enhance your presence.  All of this adds up — and increases the odds of a prospective customer stumbling upon you during their online and searching activities.

For an example of what happened at one Indoor Cycling Studio – Spynergy Wellesley, take a look www.spynergywellesley.com

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Posted in Launching a Cycling or official SPIN® studio, Marketing your studio, Online and Social Media marketing, Studio Websites

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Using social media to market fitness studios

Posted on January 12, 2010 by Bill| 2 Comments

Are you using social media to help build your business?  Blogs, Facebook, Twitter and other social media are growing in usage every day by your customers.  Using these media for marketing is a relatively new concept, but the potential is enormous.  Social media is the “next layer” of Internet marketing.    First you get a website, then you “optimize” it with words so people can find it, then maybe you buy Google search words.  The next step is to ENGAGE people.  To get your customers and prospects to interact with you and with eachother!  This does several important things:

1)  Gets you into a fun and interesting dialog online with your community

2) Increases your “Google – rank” in relevant searches in your area

3) Increases traffic to your website

4) Increases word-of-mouth and referrals

At Spynergy, we have experimented with a variety of social media marketing programs and found some things that really work.  With a minimal amount of time (and money) you can get this kind of thing going.  If you have an anecdote you would like to share, please let us know.  If you would like to brainstorm around these ideas, feel free to call Bill at 781-254-3677.

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Posted in Marketing your studio, Online and Social Media marketing, Studio Operations, Studio Websites

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Online Scheduler and class reservations

Posted on January 4, 2010 by Bill| 5 Comments

Absolutely critical to the “studio” nature of your facility. Scheduling is not only a convenience and an amenity — if done well, it also has a subtle and powerful way of encouraging regular and powerful commitment to your classes. On a recent half-blizzard morning in Boston, 32 of 39 scheduled class participants showed up to an 8:00 am Sunday morning class. They had all made reservations, and viewed that as an inviolable commitment.

Important considerations in developing your online scheduler and reservation systems.
1) How far in advance do you allow reservations?
2) How close to a class are reservations accepted?
3) What is the specific cancellation and penalty policy?
4) How are late arrivals treated if walk-ins are waiting?

It is very important to get the answers to these questions solidified —- in your policies and in the minds of your customers.  Shifting or changing them causes confusion and stress for everyone.  This is not a minor matter when it comes to the studio model where attention to detail is so critical.

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Posted in Studio Operations, Studio Websites

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