Startup

Equipment leasing basics

If your boutique studio concept has a significant equipment need, you will likely consider equipment leasing as an option.  Here’s how it typically works: You shop around and find the equipment you want You negotiate a price with the supplier You shop for a lessor (you may or may not choose to use the lessor…

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Studio startup / Key considerations

Starting a boutique fitness studio, or any business for that matter, is frightening.  The simple reality is that it is risky.  For studios with a physical location, you will need to sink considerable cost into construction and build out, and in most cases you will need to sign a long term lease for which you…

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Fitness studio space, things to consider

Reality check.  First of all, fitness studios are fundamentally  retail businesses requiring retail real estate.  In the vast majority of cases, your fitness studio space lease will mean committing to a 5-year or 10-year lease….for which you are personally responsible.  If that idea is bothersome, do not continue to explore this.  Here is a quick…

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Hybrid studio / adding a complementary workout

Should your studio have only one type of  class?   Hybrid studios are an idea some owners like.  Should you offer “complementary” training such as barre and cycling, yoga and bootcamp, rowing and TRX, etc., etc.  This question comes up a lot.  People seem to feel that one type of workout alone may not “be enough”. …

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Fitness Studio Business Plan

“…I want to open a studio.  How do I get started?…” I have received dozens of inquiries with some variation of this basic question.  My answer is exactly the same as it would be to anyone who wants to launch a restaurant, a magazine, a retail store or a dot.com business.  YOU NEED A BUSINESS…

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Launching an indoor cycling or official Spin® studio: 6 challenges

I receive inquiries from around the world,  from people wanting to learn about launching an indoor cycling studio.  I have worked closely with a number of these folks developing business and operations plans. At some point along the way, each of these folks, faced challenges in each of 6 critical areas……and you will too if…

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How to start a cycling or boutique fitness studio

If you would like to start an indoor cycling studio (or any boutique fitness studio), you’re on to something.  It’s a trend, but it is still early in many markets.   With a few exceptions, many parts of the country have very few studios — despite the fact that indoor cycling and Spin® classes are hugely…

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Challenges for the startup cycling studio

Indoor cycling and Spin® studios are here to stay!  All market indicators are up.  That being said — like any business,  with the startup cycling studio, there are challenges to getting up and running! 1) Planning. It is important to get your arms around a) the investment, b) the income potential, c) the timing, and…

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Opening a cycling studio: The big question

If you talk to your friends or family (or a lender) about the idea of opening a cycling or other boutique fitness studio, something comes up that I call The Big Question.   If you want to start a studio you better learn to answer it crisply, because everyone’s going to ask you, and it…

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Common mistake by startup studios

“…..From the moment you sign your lease, you should think of having two simultaneous construction projects underway:  1) The buildout of your space and 2) The building of a marketing  plan…..” Early on, many studio-starters obsess over space buildout and ignore marketing.  Marketing is not cheap or easy,  but marketing needs to be done —…

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