Planning

Why buy a fitness studio franchise?

Spynergy-Consulting-Boutique-Studio-Advisor

The demand for quality fitness studios is strong and growing and the business model has been proven in a variety of urban, suburban and small town markets around North America.  If you are considering this business, one of the options is a fitness studio franchise.   There are a number of reasons to consider franchising, but…

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Boutique fitness studio growth

Stephens, an independent financial services and research company recently published a report called “The Rise of Boutique Studio Fitness Concepts”.  Authored by Bryan O’Rourke, President of the Fitness Industry Technology Council.  Here is an excerpt from his summary addressing boutique fitness studio growth: “…..Consumers are seeking community-based fitness concepts that provide an outstanding fitness experience in a…

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Hybrid studio / adding a complementary workout

Should your studio have only one type of  class?   Hybrid studios are an idea some owners like.  Should you offer “complementary” training such as barre and cycling, yoga and bootcamp, rowing and TRX, etc., etc.  This question comes up a lot.  People seem to feel that one type of workout alone may not “be enough”. …

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How to start a cycling or boutique fitness studio

If you would like to start an indoor cycling studio (or any boutique fitness studio), you’re on to something.  It’s a trend, but it is still early in many markets.   With a few exceptions, many parts of the country have very few studios — despite the fact that indoor cycling and Spin® classes are hugely…

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Challenges for the startup cycling studio

Indoor cycling and Spin® studios are here to stay!  All market indicators are up.  That being said — like any business,  with the startup cycling studio, there are challenges to getting up and running! 1) Planning. It is important to get your arms around a) the investment, b) the income potential, c) the timing, and…

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Opening a cycling studio: The big question

If you talk to your friends or family (or a lender) about the idea of opening a cycling or other boutique fitness studio, something comes up that I call The Big Question.   If you want to start a studio you better learn to answer it crisply, because everyone’s going to ask you, and it…

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New fitness studio challenges overcome

Like any business, fitness studios have their own unique challenges during the a) startup and then b) ongoing operations.  Startup challenges are unique — but many are one time tasks (like signing a lease or building out space), that do not have to be dealt with again.  Never-the-less, these challenges in this business model can…

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10 lessons learned about studio startups

We have built business plans and created startup strategies for dozens of energetic entrepreneurs around the country.  Plans for people passionate about boutique fitness and launching their own studios. These people have taken a risk and “taken a shot” at a dream business…..I think they are really cool.  Several of them have graciously agreed to…

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Starting your studio, practical notes

If you are a new entrepreneur looking at a startup fitness studio, you likely haven’t been through the business startup process before.  You’ve probably done some thinking about the fully developed studio idea,  but no matter how good it is,  at some point you will need to address the 4 critical steps in starting a…

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Fitness Studio Business Plan

“…I want to open a studio.  How do I get started?…” I have received dozens of inquiries with some variation of this basic question.  My answer is exactly the same as it would be to anyone who wants to launch a restaurant, a magazine, a retail store or a dot.com business.  YOU NEED A BUSINESS…

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