Studio Operations

CycleGiving is part of the CycleBar DNA

The Wellesley, MA CycleBar cycling studio has been in business for 12 years….and has tried a variety of ways to draw new riders into the studio:  Advertising, direct mail, telemarketing, printed collateral, various signage….and more.  Most with modest results and high expense. Studio Marketing, CycleGiving, Community Building In 2010, we ran one of our first…

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Fitness studio space, things to consider

Reality check.  First of all, fitness studios are fundamentally  retail businesses requiring retail real estate.  In the vast majority of cases, your fitness studio space lease will mean committing to a 5-year or 10-year lease….for which you are personally responsible.  If that idea is bothersome, do not continue to explore this.  Here is a quick…

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Launching an indoor cycling or official Spin® studio: 6 challenges

I receive inquiries from around the world,  from people wanting to learn about launching an indoor cycling studio.  I have worked closely with a number of these folks developing business and operations plans. At some point along the way, each of these folks, faced challenges in each of 6 critical areas……and you will too if…

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Competing (and thriving) against the Big Guys

Back in the day (3 or 4 years ago), we wrote heavily about all the cool ways you can compete with box gyms…..now many studio-owners are more concerned with Barry’s, Soul Cycle, Orange Theory and FlyWheel. Guess what?  For two of my independent cycling studio owner clients….a FlyWheel has opened up near them early this…

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Cause marketing….Another reason to love a local fitness studio

Cause marketing.  There are a number of features that make the cycling studio model attractive:  it is highly automated,  relatively easy to operate, it’s a fun product and it can be highly profitable when executed well.  It is also a local business that has a unique ability to give back to the community and to…

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Survey of cycling studio and Spin® studio owners

How are cycling studios doing?  What’s going on in the cycling studio market?  Here is some market data directly from owners.  Spynergy Consulting has worked with over 100 independent cycling studio startups over the years, and also been involved in the launch of the largest cycling studio franchise:  CycleBar.   Recently, we conducted a survey of…

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Spin® studio versus Indoor Cycling studio

Here is a question we hear from cycling studio starters looking to get their business going: 1) What’s the difference between a Spin® Studio and an Indoor Cycling Studio?  What exactly is a “Spin® studio”. OK, it’s a bit confusing….but here’s the straight scoop.   Group exercise classes set to music on stationary bikes is commonly…

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IHRSA 2013 — Spinning® and Indoor Cycling

Las Vegas was………well, Las Vegas.  A bizarre, but somehow mesmerizing piece of America, right?  I walked for miles but never touched fresh air for two and a half days during IHRSA.  What a country. No question that the “buzz” around cycling studios is accelerating.  I met with no fewer than 6 studio entrepreneurs at various…

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2012 IHRSA report for Cycling Studio Owners

Hey downtown Los Angeles can seem a bit “dodgy”, especially after dark, but the inside of the LA Convention center was chock full of highly sculpted fitness professionals and the trendiest new gear.   As promised, here are a few of the things I saw. StarTrac was of course showing the NXT and the Blade which…

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10 lessons learned about studio startups

We have built business plans and created startup strategies for dozens of energetic entrepreneurs around the country.  Plans for people passionate about boutique fitness and launching their own studios. These people have taken a risk and “taken a shot” at a dream business…..I think they are really cool.  Several of them have graciously agreed to…

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