Here is a question we hear all the time from studio starters looking to get their business going:
1) What’s the difference between a Spin Studio and an Indoor Cycling Studio?……….Should I be an official “Spin®” studio, or an indoor cycling studio?
OK, it’s a bit confusing….but here’s the straight scoop. Group exercise classes set to music on stationary bikes is commonly called Spinning. That being said, the words “Spin®”, “Spinner®” and “Spinning®” are closely held trademarks of a California company called Maddog Athletics. Unless you are licensed by Maddog, you may NOT use those words in relation to your business, in the name of your business, on your website, on your schedule or in any promotional activity, or you are in violation of those trademarks.
Because the Maddog license carries requirements on branding, equipment, and instructor training…….many studio owners (CycleBar, Soul Cycle, FlyWheel and others), opt to refer to their activity as indoor cycling, rather than Spinning®. The reality is that many riders still refer to the activity as spinning, but technically, and for legal purposes it is actually ‘indoor cycling’. For this reason, there is no such thing as a spin studio franchise. There is one indoor cycling studio franchise which is CycleBar.
Spynergy Consulting has operated cycling studios for 9 years and has worked closely with over 80 individual cycling studio startup projects. We have recently formed a new company called CycleBar: the first indoor cycling studio franchise. CycleBar will provide a turnkey cycling studio solution from top to bottom.;;
Learn More / Get Complete Details
Click Here to fill out our candidate questionnaire and you will receive a call where you will learn full details on startup costs, franchise fees, financial history of existing studios, operations, branding, marketing and more.
Spin®, Spinner®, and Spinning® are registered trademarks of Maddog Athletics