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Status Report: CycleBar Franchises…..Off the Charts!

CycleBar, the first indoor cycling studio franchise company was formed in April of 2014.  Principal owners of the new entity are a combination of experienced indCycleBar Logo 1oor cycling studio operators and experienced franchise system developers.  When we crafted our original business plan in mid 2014, we projected a reasonably conservative number of franchise commitments beginning in early 2015.  Boy were we wrong.  Local demand for this concept has blown our expectations out of the water.  As of March of 2017:

  • 157 franchisees have committed to 285 locations in 32 states
  • 74 Studios are open as of Q1 2017, 100 expected by June
  • New franchisees are committing  at a rate of 5 per week

Franchisees are local owners committed to building community businesses in markets they are familiar with.  The essence of the franchising model is to provide professional branding, marketing, technology and best practices to local ownership.  That frees owners to focus on community building, customer service and creating the best experience for riders.  If you are interested in joining us on this wild ride, let’s schedule a chat.

Spynergy Consulting has operated cycling studios for 12 years and has worked closely with over 80 individual cycling studio startup projects. We have recently formed a new company called CycleBar: the first indoor cycling studio franchise. CycleBar will provide a turnkey cycling studio solution from top to bottom.

Learn More / Get Complete Details
Click Here to fill out our candidate questionnaire and you will receive a call where you will learn full details on startup costs, franchise fees, financial history of existing studios, operations, branding, marketing and more.

CycleGiving is part of the CycleBar DNA

The Wellesley, MA CycleBar has been in business for 12 years….and has tried a variety of ways to draw new riders into the studio:  Advertising, direct mail, telemarketing, printed collateral, various signage….and more.  All with modest results and high expense.

Harry Victory_Spynergy_Portraits_912In 2010, we ran one of our first “CycleGiving” (charity fundraising) rides, and since then it has exploded into a powerful engine that has dramatically impacted our studio as well as the dozens of franchises that have recently opened.  The model is simple:

  • We make certain class slots available for fundraising rides
  • We connect to small and large local causes looking to raise money
  • We provide the facility and instructor
  • The ‘Cause’ group brings riders in and charges “per bike”
  • 100% of the proceeds goes to the charity 

helping%20handThis has been an astounding boon to our business.  As of this writing, we are running 3 to 4 CycleGiving rides PER WEEK.  In the first quarter of 2017, our studio has generated over $25,000 in donations to dozens of local causes.  At the same time, these in-studio events have driven hundreds of brand new riders and first time visitors into the studio.

Simply put, CycleGiving is now an integral part of the DNA of our business….with the following results:

  • Raising money for great local causes
  • Connecting CycleBar to the community in a powerful way
  • Driving new riders into the studio

7 Reasons to Consider a CycleBar Franchise

If you’ve found this blog, you’ve probably already noticed that there is something highly appealing about the indoor cycling studio model.  Maybe you’ve read the national media coverage of Soul Cycle or FlyWheel*, or maybe you’ve just visited a great cycling studio and had the “experience”.Harry Victory_Spynergy_Portraits_912

We’ve owned a highly successful studio that is having it’s 10-year birthday this year….and we’ve spent the last 14 months building a national infrastructure to create massive differentiation and winning systems in the marketplace.  If you want to bring this amazing model to your city or community, here are some reasons to consider franchising CycleBar.

  1. The CycleBar model is based on proven best practices of an existing studio, with an extremely successful track record.
  2.  You can view an overview of startup costs as well as a detailed financial history and operating history.
  3. CycleBar has pre-negotiated best prices on key equipment and systems  (bikes, sound system, online booking, website, etc)
  4. You instantly inherit a professionally developed website, Smartphone App and brand that is market tested and proven.
  5. CycleBar franchisees will have access to a Grand Opening marketing strategy has been developed and field-tested.
  6. A well-executed indoor cycling studio is a very profitable, high-margin business that is also relatively straightforward to operate. There is no direct sales, no billing, very little staff and 90% of customers transactions are automated through online systems.
  7. The business is fun!  People rave about the unique experience, while at the same time getting fit.  Clients become passionate advocates, and the studio creates a unique, committed community.

*Soul Cycle and FlyWheel do not franchise, CycleBar is the first and only dedicated indoor cycling studio franchise.

Spynergy Consulting has operated cycling studios for 9 years and has worked closely with over 80 individual cycling studio startup projects.  We have recently formed a new company called CycleBar:  the first indoor cycling studio franchise.  CycleBar will provide a turnkey cycling studio solution from top to bottom.;;

Learn More / Get Complete Details
Click Here
 to fill out our candidate questionnaire and you will receive a call where you will learn full details on startup costs, franchise fees, financial history of existing studios,  operations, branding, marketing and more.

Bill Pryor
bill@cyclebar.com

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International Cycling Studio Startups are Growing

Over the past several years, a number of international visitors to U.S. studios (or ex-pats living abroad) have considered bringing the idea of a dedicated cycling studio to their homes overseas.   We have worked on business plans and startups in Sydney, Melbourne, Hong Kong, Taiwan, England, Ireland, India, Malaysia, Philippines and elsewhere.  While there are always regional differences, many of the primary elements of the business model are proving to also be attractive in markets outside of North America

  • Pay-per-class (non-membership) fee structure
  • Online scheduling and purchasing
  • Dedicated, high-quality studio with amenities
  • Overhead expense structure
  • Instructor / entertainment driven programming
  • Appeal to high end demographics

Just like in North America, indoor cycling has been around for a number of years in many countries and has proven itself an effective longstanding workout routine.   Also like in North America, cycling classes have historically taken place at large multi-purpose fitness centers.   Around the world there is a movement towards niche or ’boutique’ fitness where studios offer high quality dedicated services.  Not just Spinning® and indoor cycling, but also Barre, Yoga, Pilates,  Rowing and other niche offerings.

These types of businesses seem to tap into a need and a trend toward fitness as a regular part of  a health-conscious lifestyle.  Something that becomes part of a healthy living routine.  Here are a few examples of successful international cycling studio offerings:  TorqCycle Hong Kong, Vicious Cycle Sydney,  Psycle London

Spynergy Consulting has operated cycling studios for 9 years and has worked closely with over 80 individual cycling studio startup projects.  We have recently formed a new company called CycleBar for entrepreneurs in North America.  If you are outside of North America and looking for help with a studio startup….we offer business planning and other specialty consulting.   Feel free to call or email to set up a free phone discussion.

Bill Pryor
781-254-3677
bill@spynergyconsulting.com
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