Over the past several years, a number of international visitors to U.S. studios (or ex-pats living abroad) have considered bringing the idea of a dedicated cycling studio to their homes overseas. We have worked on business plans and startups in Sydney, Melbourne, Hong Kong, Taiwan, England, Ireland, India, Malaysia, Philippines and elsewhere. While there are always regional differences, many of the primary elements of the business model are proving to also be attractive in markets outside of North America
- Pay-per-class (non-membership) fee structure
- Online scheduling and purchasing
- Dedicated, high-quality studio with amenities
- Overhead expense structure
- Instructor / entertainment driven programming
- Appeal to high end demographics
Just like in North America, indoor cycling has been around for a number of years in many countries and has proven itself an effective longstanding workout routine. Also like in North America, cycling classes have historically taken place at large multi-purpose fitness centers. Around the world there is a movement towards niche or ’boutique’ fitness where studios offer high quality dedicated services. Not just Spinning® and indoor cycling, but also Barre, Yoga, Pilates, Rowing and other niche offerings.
These types of businesses seem to tap into a need and a trend toward fitness as a regular part of a health-conscious lifestyle. Something that becomes part of a healthy living routine. Here are a few examples of successful international cycling studio offerings: TorqCycle Hong Kong, Vicious Cycle Sydney, Psycle London .
Spynergy Consulting has operated cycling studios for 9 years and has worked closely with over 80 individual cycling studio startup projects. We have recently formed a new company called CycleBar for entrepreneurs in North America. If you are outside of North America and looking for help with a studio startup….we offer business planning and other specialty consulting. Feel free to call or email to set up a free phone discussion.