Marketing Plank #1: making your business “findable” online is one of the best things you can do to get new customers. To learn a bit about this whole topic, you can read the Spynergy Consulting blog post called “Hey, it’s your Google Rank” man, where we discuss the idea of an “online foot print”. Getting found by search engines is not about spending a bunch of money on Google Adwords, or SEO services……it’s about:
a) doing some basics on your core web site
b) posting regular, relevant content posted to your site (blogging)
c) encouraging inbound links from credible sites.
d) engaging selectively and actively in social media (Facebook, Yelp, YouTube)
Based on my studio’s 7-year history, along with online “findability” there are two other “planks” that are effective in spurring word of mouth to build your studio’s attendance.
Marketing Plank #2: Email marketing — Use Constant Contact (or Mail Chimp) templates. For $15 a month (free if you are an MBO customer) you can set up a Constant Contact account and start gathering names of potential customers. This list of emails will be highly valuable to you later. If you are looking for content ideas for your email promotions, we have done hundreds at Spynergy and would be happy to discuss.
Marketing Plank #3: Guerilla marketing — This includes a range of things like cross-promotions with neighbors, studio events, fundraisers, school PTA projects, and more. Done well, these are powerful……and generally inexpensive. It also connects you to valuable communities. Be sure to plan some of this in your annual marketing plan…..and set aside marketing funds!! Especially at the beginning