Tag Archives: franchise

Cycling Studio Franchise….Ready Now!

Finally….a ‘state of the art ‘ cycling studio franchise so you can smoothly bring this amazing business model to your community.

As you probably know, I have posted extensively on the amazing growth of cycling studios over the past 5 years.  I own and operate my own studios and I have also worked with dozens of entrepreneurs as they faced the challenges of starting a business.  It ain’t easy.  I believe the franchise model, done right, will ease the process of getting a studio going by addressing some of the main challenges startups have to face: .
.a.s;lkDJkdj
  • Creating an awesome experience.  The Big Guys have ‘raised the bar’.  Expectations around the cycling studio experience are high because of the national chains.  We strongly believe in the power of local community studios.  They can thrive if they provide an awesome experience.  There needs to be a crisp strategy here. 
  • Real Estate.  Selecting and securing the right location, both demographically and physically is a significant challenge requiring a special expertise.
  • Marketing and branding.  For many startups, this is a neglected area and it is absolutely critical especially in the early months.  The “if you build it, they will come” marketing strategy simply does not cut it.
  • Instructors.  These are the lifeblood of a cycling studio and there needs to be a clearcut plan for recruiting, training, compensating, and securing the best.
Our plan with CycleBar, is to provide a solution that addresses these critical challenges as well as many others that you will encounter during the building of your cycling studio business.
h
Spynergy Consulting has operated cycling studios for 9 years and has worked closely with over 80 individual cycling studio startup projects.  We have recently formed a new company called CycleBar:  the first indoor cycling studio franchise.  CycleBar will provide a turnkey cycling studio solution from top to bottom.
;;
Learn More / Get Complete Details
Click Here
to fill out our candidate questionnaire and you will receive a call where you will learn full details on startup costs, franchise fees, financial history of existing studios,  operations, branding, marketing and more.
h
Visit our studios
kk

Start-up Cycling studios are growing — Challenges to startup

Spynergy Consulting has helped dozens of entrepreneurs launch studios in the past 5 years.  Some have done well, others have struggled….one of the reasons we have embarked on our new franchise company: CycleBar, is because the franchise option addresses many of the kay challenges you see outlined below. 

Indoor cycling and Spin® studios are here to stay!  All market indicators are up.  That being said — like any business, there are challenges to getting started, and signficant work to be done.

 

1) Planning.  It is important to get your arms around a) the investment, b) the income potential, c) the timing, and d) the key things that need to be done to make the business successful.

 

2) A Vision for your studio.  Successful studios create an experience in each class.  There is no one right answer and different studios create very different experiences.  What is your vision?  Ideally it should be unique based on your area, your clientele and your own unique approach.   

 

target

3) Location, Location, Location.   Our clients have launched over 80 studios in the past few years.  If you asked them all the toughest part?  Here would be the answer: “finding a the right location at the right price and building out the space”.  This more than ANYTHING is what can delay your startup, and is also where you may need professional help

 

4) Marketing, Marketing, Marketing.

Other than choosing the wrong location a key mistake made by startups is NOT TAKING MARKETING SERIOUSLY…..You need to spend time AND money on marketing (especially on Grand Opening).   If you aren’t good yourself, then outsource it.   By marketing I mean creating a ‘brand’ that is embodied in all you do….and a specific tactical plan to communicate that brand and its related elements.
5) Instructors, Instructors, Instructors.  Seriously, let’s not over complicate what makes a studio successful.  I wrote a blog post in 2010 on this topic and it is just as true today:  People come back to cycling studios because of instructors.  Bikes, studio decor and amenities are nice….but without top instructors your studio will struggle.  You know it in your gut….don’t forget it.
The brand new CycleBar franchise specifically addresses each of these challenges with tested solutions in its offering.
Spynergy Consulting has operated cycling studios for 9 years and has worked closely with over 80 individual cycling studio startup projects.  We have recently formed a new company called CycleBar:  the first indoor cycling studio franchise.  CycleBar will provide a turnkey cycling studio solution from top to bottom.
;;
Learn More / Get Complete Details
Click Here
 to fill out our candidate questionnaire and you will receive a call where you will learn full details on startup costs, franchise fees, financial history of existing studios,  operations, branding, marketing and more.

Bill Pryor
781-254-3677
bill@cyclebar.com

CycleBar Logo #1