Posts Tagged ‘indoor cycling studio’

Targeting all types for your cycling or fitness studio

Think studio marketing.  Who’s your target customer?   If your studio is like most…..there is not one correct answer and there are multiple groups that you can attract.   Example:  one way to think about two broad communities that a cycling or fitness studio serves is as Fitness and Training oriented visitors. Fitness riders, usually the vast…

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Vision for your Spin® or Cycling studio…define it.

In each successful cycling studio I have seen or been involved with there is always a crisp Vision for what the customer experience is going to be.  I don’t mean your vision for the size or scale of the business, I mean your gut sense of what your customers are going to respond to, to…

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Launching an indoor cycling or official Spin® studio: 6 challenges

I receive inquiries from around the world,  from people wanting to learn about launching an indoor cycling studio.  I have worked closely with a number of these folks developing business and operations plans. At some point along the way, each of these folks, faced challenges in each of 6 critical areas……and you will too if…

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6 Reasons a dedicated studio can out-cycle big health clubs

We launched our first studio in 2005 and had 12 consecutive years of growth in attendance, revenue and profit.   How is that possible when we have a ’boutique’, pay-per class offering, and big health clubs nearby offer cycling classes or Spin® classes as part of their low-cost membership?   A cycling studio, done well, is…

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Flywheel and Soul Cycle are good for the cycling studio business

For many years, cycling studios and official SPIN®  studios, were a relatively rare phenomena.  There were some awesome and successful studios, but most communities were not familiar with them and the basic concept was largely unknown.   No longer. Two high-profile New York studios: Soul Cycle and Flywheel have received significant national press, Soul Cycle even…

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Spin® studio versus Indoor Cycling studio

Here is a question we hear from cycling studio starters looking to get their business going: 1) What’s the difference between a Spin® Studio and an Indoor Cycling Studio?  What exactly is a “Spin® studio”. OK, it’s a bit confusing….but here’s the straight scoop.   Group exercise classes set to music on stationary bikes is commonly…

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Questions asked when opening a SPIN® or indoor cycling studio

While helping “studio starters” around the country (and around the world) — there are certain questions that come up again and again.  When I answer these questions, I do not speculate —- I base my answers on the actual operating history of the many studios I have been directly involved with.   Surprisingly, very few people ask “how…

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Studio Marketing: it’s your Google rank, man….

More and more, studio marketing is about findability.  Your thinking needs to center around one over-riding question:  Does my marketing make my business for “findable” by Google and the other search engines.  Sound simple?  It is.  Think about your own behavior.  If you all of a sudden decide you are in the market for a…

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6 reasons to launch your own boutique fitness studio

Bill Pryor

After 25 years in corporate, my sister and I launched a funky little fitness studio.  12 years later, I realize it was the best thing I ever did.  If you are evaluating the prospect of owning a fitness studio, here are a few of the things we found attractive about this kind of business. 1)…

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Opening a cycling or official Spin® studio

7 Questions to ask when opening a cycling studio How much money will I need to cover the cost of launching….and to support myself until the business can? This is a core question that should come well before you get into the specifics of how you want your studio to operate.  The answer will only…

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