Posts Tagged ‘spin studio consulting’

Summer marketing for fitness studios……take a deep breath

Summer Marketing for your boutique fitness studio?  Yikes….take a deep breath. Whether you operate in the colder states of the Northeast, the Midwest and the West, or in the moderate climates of the South or the Far West…….the summer slows down.   Even in places where the summer heat is intolerable for outdoor work outs, the…

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Targeting all types for your cycling or fitness studio

Think studio marketing.  Who’s your target customer?   If your studio is like most…..there is not one correct answer and there are multiple groups that you can attract.   Example:  one way to think about two broad communities that a cycling or fitness studio serves is as Fitness and Training oriented visitors. Fitness riders, usually the vast…

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Launching an indoor cycling or official Spin® studio: 6 challenges

I receive inquiries from around the world,  from people wanting to learn about launching an indoor cycling studio.  I have worked closely with a number of these folks developing business and operations plans. At some point along the way, each of these folks, faced challenges in each of 6 critical areas……and you will too if…

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6 Reasons a dedicated studio can out-cycle big health clubs

We launched our first studio in 2005 and had 12 consecutive years of growth in attendance, revenue and profit.   How is that possible when we have a ’boutique’, pay-per class offering, and big health clubs nearby offer cycling classes or Spin® classes as part of their low-cost membership?   A cycling studio, done well, is…

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Group exercise instructors….studio lifeblood

Periodically we conduct surveys of our active customers….for 12 years we operated a cycling studio Wellesley, Mass.  This provides an interesting look at the demographics, activities, attitudes and preferences of our customers: indoor cyclists.  Among some of the interesting findings:  less than 30% of  studio visitors are regular outside cyclists….WOW.  Some studio owners might find this surprising,…

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Questions asked when opening a SPIN® or indoor cycling studio

While helping “studio starters” around the country (and around the world) — there are certain questions that come up again and again.  When I answer these questions, I do not speculate —- I base my answers on the actual operating history of the many studios I have been directly involved with.   Surprisingly, very few people ask “how…

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6 reasons to launch your own boutique fitness studio

Bill Pryor

After 25 years in corporate, my sister and I launched a funky little fitness studio.  12 years later, I realize it was the best thing I ever did.  If you are evaluating the prospect of owning a fitness studio, here are a few of the things we found attractive about this kind of business. 1)…

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Opening a cycling or official Spin® studio

7 Questions to ask when opening a cycling studio How much money will I need to cover the cost of launching….and to support myself until the business can? This is a core question that should come well before you get into the specifics of how you want your studio to operate.  The answer will only…

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