There is one important thing I can NOT help you with. I can build your iPhone App, provide business plans, marketing ideas, expense controls, studio set-up, websites, policies and operations…I have done it for dozens of studio-starters around the world. These are important. But in each successful studio I have seen or been involved with there is also a crisp Vision for what the customer experience is going to be. I don’t mean your vision for the size or scale of the business, I mean your gut sense of what your customers are going to respond to, to love and to keep coming back for.
There is not one “correct vision”. Each ownership must define it for themself. In the case of our 7-year old studios: Spynergy Wellesley and Spynergy Winnetka the vision is around the idea of “great workout / great fun”. Great instructors with a true passion for the music are critical to this concept in our vision — But it all ties to the idea that exercise does NOT have to be drudgery….it can and should be both effective AND fun.
Some successful studios stress the amazing Mind-Body connection in cycling classes or ideas of empowerment and taking control. Others focus on the intensity, competition, and inner drive that classes bring out. There is no wrong answer as long as you are passionate about it and you feel in genuinely resonates with your riders….whatever it is, COMMUNICATE IT. On your facebook page, on your website, in your email and marketing activities of all kind, and even in the comments instructors make to classes!
Spynergy Consulting uses the practical operating experience of a successful studio to develop business plans, do website development, and create effective marketing plans for cycling and fitness studios looking to grow. Contact Bill for a free brainstorm session: 781-254-3677, email@example.com