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The business of niche fitness studios

Studio concepts overview

As early as 5 years ago, there were a surprisingly small number of boutique fitness ...
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Boutique fitness studio growth

Stephens, an independent financial services and research company recently published a report called "The Rise ...
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Fitness franchise / Key considerations

If starting a successful fitness studio is your goal, you really have 2 primary options.  You ...
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Fitness studio cost control, p&l and priorities

As owner and general manager of your business, the most important decision you make every ...
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Studio startup / Key considerations

Starting a boutique fitness studio, or any business for that matter, is frightening.  The simple ...
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Studio Concepts

People view fitness differently today. Boutique studio concepts have exploded. Familiarize yourself with established and emerging models.

Startup

A successful launch means planning and assessing challenges in finance, real estate, construction and grand opening.

Operations

Once you’re open the focus shifts to staffing, marketing, and effective client engagement.  Crisp execution is critical in a competitive environment.

Franchising

One model for startup is to join an existing system and access a proven business model.  Explore the issues around this popular boutique studio option.

Recent Posts

Startup

Choosing a fitness studio location

January 10, 2018

Shopping for commercial real estate for your business has its own special challenges.  First of all, I can almost guarantee…

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Choosing a fitness studio location

January 10, 2018

Shopping for commercial real estate for your business has its own special challenges.  First of all, I can almost guarantee…

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Why buy a fitness studio franchise?

January 8, 2018

The demand for quality fitness studios is strong and growing and the business model has been proven in a variety…

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Operations

Staffing a boutique fitness studio – best practices

January 10, 2018

In other posts we have addressed the critical importance of instructors, but what about other staff?  Staffing a fitness studio…

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Cost of startup boutique fitness studio

January 1, 2018

What does it cost to start up a fitness studio? Of course this depends.   I’ve seen startups at $50,000 and…

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Fitness studio cost control, p&l and priorities

December 29, 2017

As owner and general manager of your business, the most important decision you make every day….is how to spend your…

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Franchising

What is a Franchise Development Company?

January 22, 2018

If you own a successful fitness studio and are looking for a way to scale your business and grow, one…

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Studio concepts overview

January 11, 2018

As early as 5 years ago, there were a surprisingly small number of boutique fitness studio concepts outside of Los…

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One guys boutique fitness studio adventure: Chapter 2

January 10, 2018

….continued from Chapter 1 (studio startup to studio maturity) 2009 – 2013: Consulting By 2009 I was getting a regular…

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