Launching a cycling studio

2018 options for starting an indoor cycling studio

Starting an indoor cycling studio in January of 2005, was very different from starting an indoor cycling studio today.  There were a few independent studios on the west coast, but nothing substantial.  Soul Cycle, Pure Barre, Orange Theory, and FlyWheel did not exist.  There was no Facebook, no smart phones, no online booking of classes…..instead of…

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Targeting all types for your cycling or fitness studio

Think studio marketing.  Who’s your target customer?   If your studio is like most…..there is not one correct answer and there are multiple groups that you can attract.   Example:  one way to think about two broad communities that a cycling or fitness studio serves is as Fitness and Training oriented visitors. Fitness riders, usually the vast…

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Spin® studio franchise or Cycling studio franchise

If you would like to open an indoor cycling or Spin® studio franchise now is a great time.  The buzz is great for this boutique fitness model, people love them!  One option is to “go it alone” (there are pluses and minuses to both approaches but this can be a tough road, with lots of…

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Vision for your fitness, or Spin® or Cycling studio…define it.

Recalling our cycling studio business plan, in each successful fitness studio I have seen or been involved with there is always a crisp Vision for what the customer experience is going to be.  I don’t mean your vision for the size or scale of the business, I mean your gut sense of what your customers…

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Launching an indoor cycling or official Spin® studio: 6 challenges

I receive inquiries from around the world,  from people wanting to learn about launching an indoor cycling studio.  I have worked closely with a number of these folks developing business and operations plans. At some point along the way, each of these folks, faced challenges in each of 6 critical areas……and you will too if…

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How to start a cycling or boutique fitness studio

If you would like to start an indoor cycling studio (or any boutique fitness studio), you’re on to something.  It’s a trend, but it is still early in many markets.   With a few exceptions, many parts of the country have very few studios — despite the fact that indoor cycling and Spin® classes are hugely…

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Challenges for the startup cycling studio

Indoor cycling and Spin® studios are here to stay!  All market indicators are up.  That being said — like any business,  with the startup cycling studio, there are challenges to getting up and running! 1) Planning. It is important to get your arms around a) the investment, b) the income potential, c) the timing, and…

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7 Reasons to Consider a CycleBar Franchise

If you’ve found this blog, you’ve probably already noticed that there is something highly appealing about the indoor cycling studio model.  Maybe you’ve read the national media coverage of Soul Cycle or FlyWheel*, or maybe you’ve just visited a great cycling studio and had the “experience”. We owned a highly successful studio that had it’s…

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Survey of cycling studio and Spin® studio owners

How are cycling studios doing?  What’s going on in the cycling studio market?  Here is some market data directly from owners.  Spynergy Consulting has worked with over 100 independent cycling studio startups over the years, and also been involved in the launch of the largest cycling studio franchise:  CycleBar.   Recently, we conducted a survey of…

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