For the purposes of this blog, we define a Boutique Studio as a small fitness business featuring one or several specialized workouts. These workouts are typically in a group exercise format available on a published schedule. For our purposes here, gyms, personal training businesses and traditional multi-purpose fitness centers are not considered Boutique Studios. The number of group exercise concepts out there is immense, and limited only by the imagination of trainers and coaches.
There are two angles from which to view these emerging concepts. First is the effectiveness and and uniqueness of the workout itself. Second is the appeal from a business perspective. Great boutique studios don't just give a great workout, there is something in the model, beyond that, that keeps customers coming back again and again.