Operations

Staffing a boutique fitness studio – best practices

In other posts we have addressed the critical importance of instructors, but what about other staff?  Staffing a fitness studio means a) finding the right people and b) finding the right amount of people.  Finding the right amount of people mean not over-staffing or under-staffing.  Staffing is one of your largest expense areas, and it…

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The hyper-critical importance of fitness instructors

What sets instructors Apart? For many boutique studio concepts, instructors are the single most important factor in customer retention.  It is often a major HR challenge to find, train and retain top talent.  Here are some thoughts from the founder of one successful cycling studio chain…..about their approach evaluating fitness instructors. “….First and foremost is…

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CycleGiving is part of the CycleBar DNA

The Wellesley, MA CycleBar cycling studio has been in business for 12 years….and has tried a variety of ways to draw new riders into the studio:  Advertising, direct mail, telemarketing, printed collateral, various signage….and more.  Most with modest results and high expense. Studio Marketing, CycleGiving, Community Building In 2010, we ran one of our first…

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Summer marketing for fitness studios……take a deep breath

Summer Marketing for your boutique fitness studio?  Yikes….take a deep breath. Whether you operate in the colder states of the Northeast, the Midwest and the West, or in the moderate climates of the South or the Far West…….the summer slows down.   Even in places where the summer heat is intolerable for outdoor work outs, the…

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Targeting all types for your cycling or fitness studio

Think studio marketing.  Who’s your target customer?   If your studio is like most…..there is not one correct answer and there are multiple groups that you can attract.   Example:  one way to think about two broad communities that a cycling or fitness studio serves is as Fitness and Training oriented visitors. Fitness riders, usually the vast…

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Studio business success factor #1: INSTRUCTORS

 Lot’s of talk about technology lately — but let’s not forget what is STILL, the fundamental attraction of successful studios:  a gifted fitness instructor that uses unique energy and creativity to create an exhilarating experience in the studio.  Earlier this week, I was powerfully reminded of the importance of instructors.  I took off my instructor/studio…

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Vision for your Spin® or Cycling studio…define it.

In each successful cycling studio I have seen or been involved with there is always a crisp Vision for what the customer experience is going to be.  I don’t mean your vision for the size or scale of the business, I mean your gut sense of what your customers are going to respond to, to…

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Launching an indoor cycling or official Spin® studio: 6 challenges

I receive inquiries from around the world,  from people wanting to learn about launching an indoor cycling studio.  I have worked closely with a number of these folks developing business and operations plans. At some point along the way, each of these folks, faced challenges in each of 6 critical areas……and you will too if…

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Marketing your cycling or boutique fitness studio: 3 core planks

Advertising and direct mail used to be primary drivers of new fitness clients.  Yes, you should still do some of this……but we believe there are 3 Core Marketing planks to help  build your business. Marketing Plank #1:  making your business “findable” online is one of the best things you can do to get new customers.   …

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7 current trends in cycling studios and Spinning® studios

In the past 6 years I have worked with over 300 entrepreneurs looking to open cycling and other boutique fitness studios. Many (but not all) made it through the business plan, funding and real estate challenges….and opened their business!   Yahoo!  Fitness entrepreneurs are a special breed, and it’s been great connecting and brainstorming with this…

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